Starbucks Launches Plant-Based, Date Sweetened, Pea-Protein, Cold Brew Coffee Smoothies
Making good on its promise to deliver more plant-based and vegan options to its customers, Starbucks announced today the launch of new line of vegan cold-brew coffee smoothies featuring plant-based rice and pea protein, almond butter, dates, and raw chocolate (cacao).
“Plant-based beverages, plant-based proteins are a choice that many consumers are gravitating toward,”CEO Kevin Johnson told investors in June.
Earlier this year the company’s COO Rosalind Brewer hinted at the company’s forthcoming shift, saying at the annual shareholders meeting that more vegan and dairy-free options top the list of requests the company receives from its customers. “We have a line that we’d love to share with our customers later this year, so it is in our plans,” she said. “We know our customers ask us that repeatedly, and we’ll be responding.”