Meatless Dog Food Startup Launches With $4 Million
Source: Wall Street Journal
Author: Heather Mack
Berkeley, Calif.-based Wild Earth Inc. has opened presales of a meatless option for the quintessential carnivores.
Made of cultured koji, a fungus commonly used in Asian cuisine to ferment soybeans and other popular foods and beverages, Wild Earth’s pet food goes through a process that starts with a petri dish and ends with a high-protein kibble that looks just like any popular dog food.
The startup, which was founded late last year by former IndieBio co-founders Ryan Bethencourt and Ron Shigeta, is backed with $4 million from investors including Stray Dog Capital, Felicis Ventures, Macro Ventures and others.
By removing animals from the equation, Mr. Bethencourt, Wild Earth’s chief executive, said the company hopes to reduce the ecological impact of pet food production. It also aims to eliminate the concern of contamination from drugs used to euthanize animals that ultimately end up in a dog’s bowl.
Despite the niche appeal of its product, Wild Earth is going after the entire pet-food market, which industry estimates put at around $30 billion annually.