LoveRaw proves that vegan chocolate can be decadently indulgent and delicious
In 2013, with just £600 and an idea, Rimi Thapar, entrepreneur and founder of vegan confectionery brand LoveRaw, secured an order of £13,000 from Wholefoods Market UK. Her mission was to create legendary “kick-ass” chocolate that was chocolate first, vegan second, using superior ingredients that did not compromise on taste.
Her journey over the past seven years has included rejecting investors, having two children, and selling millions of LoveRaw products on her terms to vegans and ‘unvegans’ alike.
We spoke to Rimi about the challenges and successes she has experienced since LoveRaw began in her tiny kitchen and how she eventually found an investor that aligns with her mission and values.