Is it the year of plant-based pork?
Source: The Washington Post
“ ‘Do this for good. Do this for animals. Do this for the environment.’ In China, that won’t work.” Yeung says. Consumer safety, however, drives sales. All of this is going to keep Right Treat busy in Asia for the foreseeable future. Beyond China, Yeung says, interested investors and distributors in Vietnam, Thailand, Singapore and even majority Muslim countries such as Malaysia, Indonesia and the United Arab Emirates (where they’ll most likely drop the pork part of the name and just call it a “halal ingredient”) have reached out to see about bringing Omnipork to their countries.