How far will you go to reduce beef intake?
Opting for the veggie burger may be the ultimate sacrifice, but it would do the most by far to reduce greenhouse emissions. Plus, because there’s now plant-based options that claim to look, taste and smell like meat, perhaps it can satisfy carnivores’ appetites. Beyond Meat, a California-based vegan protein brand, has developed the Beyond Burger, a soy-free, gluten-free vegan patty that they say looks and performs just like red meat. It even bleeds beetroot juice when cooked. Compared with a quarter-pound US beef burger, the company claims, it uses 99% less water, 93% less land and 46% less energy and that it emits 90% fewer greenhouse gas emissions.