CNBC: How start-ups are positioning healthy food to make ‘a lot of business sense’
Author: Harini V
- Healthy food alternatives such as meat substitutes and healthy carbohydrates are a growing area for investment in Asia.
- Investor Temasek, Singapore, invested $75 million in meat-alternatives.
- Suger alternatives are expected to reach $16.5 billion by 2020, Asian Pacific is fastest-growing market.
Last year, Singaporean state-owned investor Temasek made a $75 million investment in the meat-alternative industry.
That investment — in Impossible Foods, which makes vegetarian burger patties taste and “bleed” like beef — is just one part of the closely watched investor’s reportedly growing focus on food and agriculture.
The California-based start-up counts not only the massive Singapore firm among its investors, but also Bill Gates and Li Ka-shing, two of the world’s richest men. In total, the start-up has raised funding amounting to almost $400 million.
