Clean Meat Company ‘Supermeat’ Says It’s Ready To Join Forces with Animal Agriculture Industry
Shir Friedman, the co-founder of Israeli clean meat company SuperMeat says her company is making a lasting difference in up-hauling the food system and that traditional meat companies are all for it.
Clean meat involves using real animal cells to grow meat in a lab, leaving the animals unharmed. “Our technology is unique because we know that, from day one, that our products are scalable,” Friedman told media publication Food Navigator. “Instead of creating a product that might hit a wall eventually, the technology allows us to make sure the products are fit for commercial scale.”
The first ever clean meat to be unveiled was by Mark Post in Amsterdam in 2013. At the time, his revolutionary cultured meat burger cost €300,000. Companies such as SuperMeat are actively seeking support to scale up production and accelerate its launch into the mainstream market, before eventually achieving price parity with conventional meat. To enable its goal of making slaughter-free chicken, SuperMeat recently acquired $4 million of investment funding from one of Europe’s largest poultry companies: the PHW group.
According to Friedman, PHW Group’s “amazing knowledge” of the poultry market will help ease it into the market and create clean meat tailored to the expectations of poultry consumers. Similarly, leading U.S. meat producer Tyson Foods invested in Future Meat Technologies, another clean meat startup based in Israel. “The fact that traditional meat players are backing clean meat startups is amazing and goes to show that clean meat is not something going against the meat industry but going hand in hand with it, offering a different way to produce the exact same product,” Friedman said.