Beyond Sausage Expected to Launch in Europe 2019

Author: Tanya Fink

The latest product from Beyond Meat, the Beyond Sausage, is expected to hit European market shelves in 2019. The announcement was made by Beyond Meat Executive Chairman Seth Goldman during his presentation at the recent Seed & Chips conference in Milan.

Goldman was one of many speakers at this year’s Seed & Chips conference, a global food innovations summit that invites the world’s leaders of the progressive food movement. His eleven-minute talk covered a range of topics, from the sustainability benefits of plant-based meat to the degrading health of those who consume the typical Western diet. He made two major announcements during his presentation: the Beyond Burger is officially launching in Europe in July, and the Beyond Sausage will debut in Europe in 2019. Both announcements were followed by applause.

The Beyond Sausage has met with rave reviews since its recent launch in U.S. supermarkets and restaurants. The sausages come in three flavors – Original, Hot Italian, and Sweet Italian – and have been said to perfectly replicate the taste, texture, smell, and sizzle of animal-based brats. The success of this vegan sausage is all in the ingredients; the company was able to isolate specific plant-based sources that, when combined, made for a perfect meaty link, without the environmental impact or cholesterol associated with animal-based foods.