Beyond Meat is on a mission to make plant-based meat the affordable choice

Author: Janet Forgrieve
Source: Forbes

Last year Beyond Meat became the first plant-based meat-maker to announce IPO plans. “We have an ambition to be part of the generation that separates meat from animals,” Brown said. “You don’t do that by thinking small, you don’t do that by having a couple chefs and food scientists.” Raising cash in an IPO will fund the next steps in that journey, he said. “There’s no reason this shouldn’t be cheaper than meat, and to get there we need to make investments in the supply chain.”